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2027 partnership planning

Racing, with your people.

I host a small group of guests at race weekends. You get time with the driver, a briefing on how the race works, and content you can use. Pick a package or build a hosted weekend.

Driver-ledDHJ · 27
David in the Kingpin Racing suit, studio portrait on white.
David Hodge Jr Driver, Bronze Founder, Machine Nerve Carmel-by-the-Sea
Win Road Atlanta 26 Win Mid-Ohio 25 Win Daytona 25 Win Watkins Glen 24 Win VIR 23 Win VIR 23
PlanBriefingConversationDebrief
David in the Kingpin Racing suit, studio portrait on white.

Four ways to work together.

Pick the service that fits your group. Then we agree the program and scope. Most partners start with one hosted weekend. The 2027 season opens on Jan 27 to 29 at Daytona. Liveries, suits and hosting plans are set over the winter.

  • Ask for the Driver ambassador and content deck

    Explain a product or engineering story through a driver who builds his own tools.

    More on brand activations
  • Build a hosted weekend

    Give a small group time with the driver.

    More on hosted race weekends
  • Ask for the Season partnership deck

    Connect several guest and content moments with one accountable driver contact.

    More on the 2027 season
  • Ask for the Machine Nerve technical collaboration deck

    Work directly with the driver and engineer who uses the tools.

    More on technical partnerships

Driver ambassador and content deck

Driver-led guest weekend deck

Season partnership deck

Machine Nerve technical collaboration deck

Find your industry.

Each brief says who it is for and what your people get. Open one in the builder and tune it.

Wearables and health

Measured under pressure.

Who signs
Product marketing and research leads.
What they want
Show the product working in a real race, with data people can read.
  1. David wears your device through a race weekend, beside his Machine Nerve telemetry.
  2. A data story after the race on what your device recorded, stint by stint.
  3. Guests wear the device in a sim session and compare their data with his.

Supplements and cosmetics

Heat, hours and a helmet.

Who signs
Brand and field marketing teams.
What they want
Put the product in the hands of drivers and guests where conditions are hard.
  1. A sampling table in the paddock or at a driver coaching day.
  2. A prep series on David's race-day routine, with your product in it.
  3. A hydration and recovery station for guests and instructors.

AI and developer tools

Built at the track.

Who signs
Developer relations and field marketing.
What they want
A technical story engineers believe, and a room of customers to tell it to.
  1. A live telemetry demo for your customers at a race weekend.
  2. A pilot of your tool inside Machine Nerve, on real race data.
  3. An engineering talk on building software that runs in every session.

Wealth and private banking

A private day at the track.

Who signs
Client relations and partners at the firm.
What they want
A day your top clients remember, with time for real conversation.
  1. A hosted race weekend for a small group of clients.
  2. A paddock and grid walk with David explaining each moment.
  3. A museum or landmark visit near the circuit, then a debrief dinner.

Employers and corporate teams

A team day with a race driver.

Who signs
People teams and sales leaders.
What they want
An employee reward or a team day that builds something together.
  1. A race team offsite with sim runs, karting and a data review of the results.
  2. A hosted race weekend as a reward for a sales team.
  3. Parade laps, or lead-follow laps for your drivers in a beginner HPDE group.

Monterey and Carmel business

Laguna Seca is more than one race.

Who signs
Owners of Monterey Peninsula businesses.
What they want
Bring the track's visitors through your door, all year.
  1. A year-round program across the IMSA weekend, Car Week, the Corkscrew Hillclimb and HPDE days.
  2. Hosted events, talks and tours that put your business in front of track visitors.
  3. A local driver who plans each event with you, from the first call to the day itself.

Monterey and Carmel

Laguna Seca, all year.

Most local businesses know the track for one race. It runs events in most months. David lives in Carmel-by-the-Sea and coaches at Laguna Seca. He connects your business to the track and runs each event with you.

Black Lamborghini Super Trofeo at the Corkscrew, seen from above.
The Corkscrew at Laguna Seca.
  1. Apr 9 to 11, 2027 Porsche weekend Owner hospitality, parade laps and a dinner at your place.
  2. Apr 30 to May 2, 2027 IMSA weekend A local-business day and a client drive down from the Bay Area.
  3. Jul 23 to 25, 2027 Summer Porsche weekend A morning at the track for business owners, with beginner lead-follow laps.
  4. Aug 6 to 15, 2027 Monterey Car Week Three to five businesses each host one session with David.
  5. Usually August Corkscrew Hillclimb A community day your business can co-present.
  6. Usually October Trans Am A staff day at the track, or a talk at your place that week.
  7. Most months HPDE and club days Lead-follow laps for staff, or a paddock morning for guests.
  8. November to February Quiet months Talks at your place, content shoots and sim nights.

Dated rows are on the 2027 calendar. David confirms the others with the track before each plan.

How David works with you.

  1. David visits your business and learns who your guests are.
  2. He matches you to the next event that fits them.
  3. He asks the track and the organizer, and agrees who leads any laps.
  4. He runs the session, talk or tour.
  5. He makes the content and sends it to you to approve.
  6. He introduces you to visiting sponsors when that helps both sides.

What your business can host.

  • Talk at your place
  • Paddock morning
  • Lead-follow lap day
  • Parade lap day
  • Track tour
  • Content feature
  • Car Week series
  • Community day
  • Introductions to visiting sponsors

David, your own people and named paid providers do the work. Instructors come from the HPDE organizer.

Plan a Laguna program

Choose the racing context.

5 racing contexts. Compare the format and the host weekends, then see the dates or read the series brief.

The next race weekends.

Pick a race weekend to start a hosted weekend. Switch a series off or on to narrow the schedule.

See all 43 dates on the 2027 calendar, with deadlines and sources

Weekend builder

Build a hosted weekend.

6

David sets the final guest count with the team and promoter.

IMSA WeatherTech SportsCar Championship at Laguna Seca · Apr 30 to May 2 WeatherTech weekend. Pilot Challenge has no West Coast round in 2027.

Suggested for Host key clients. Switch any part on or off.

Arrive and learn
Paddock access
On track
Time with David
Hosting
Content and follow-up

Every weekend includes a written itinerary and guest communications. David confirms paddock, garage, grid and track access with the team and promoter for each event.

Live preview

Your guest pass

GuestHosted weekend
Your companyHost key clients
IMSA WeatherTech SportsCar Championship at Laguna Seca
Apr 30 to May 2 179 days out
David Hodge Jr
Driver, Bronze
×6
Driver-led welcome and race briefingPaddock walkGrid walkHospitality seatingLocal experienceDebrief dinnerWeekend recap

HW-···· · Your weekend brief. David replies with dates and options.

Your weekend

  1. Friday
    • Local experience
  2. Saturday
    • Driver-led welcome and race briefing
    • Paddock walk
  3. Sunday
    • Grid walk
    • Hospitality seating
    • Debrief dinner
  4. After the weekend
    • Weekend recap
  • Event. IMSA WeatherTech SportsCar Championship at Laguna Seca, Apr 30 to May 2.
  • Guests. 6 requested. Guest capacity is agreed per event.
  • Travel. David lives near Laguna Seca. A local guest program cuts travel for Bay Area companies.
  • Price. Quoted in the brief.

What you get back.

Every partner gets the same four answers, on a fixed schedule.

  1. What shipped.

    Every agreed part, with photos, links and the files you own.

  2. Who saw it.

    Views, reach and engagement for each post, from the platforms' own analytics.

  3. Who came.

    Guests who attended, and the conversations you asked to follow up.

  4. What changed.

    Your objective, the result against it, and what to change next time.

  1. Within a week of each event A recap of that weekend.
  2. Mid-season A review of results so far and the plan for the rest of the year.
  3. Season end A full report and a plan for next season.

Technical partners

I build the tools I race with.

Machine Nerve is my motorsport software company. Every tool started at a race weekend. All of them are built and in use. machinenerve.com

Start with a specific workflow and an evidence question. We agree data permissions and IP terms, then run a pilot. A case study follows when the results support it.

Discuss a technical brief

How a technical pilot works →

  • Telemetry and video Corner and sector views, with the onboard beside the trace.
  • Stint reports Pace and consistency across every stint.
  • Race weekend planner Schedules, tasks, pit stops and fuel.
  • Track preview Last year's timing, read before you arrive.
  • Live race monitor Every lap of every rival, with the deltas.
  • Driver biofeedback Focus, flow and fatigue in long stints.
  • Independent capture Video and GPS that never touch the car.

All doors

Not a partner? Pick your gate.

  1. Race with me Team principals and managers A Bronze who wins in shared cars.
  2. Co-drive with me Drivers who want endurance racing From your first enduro to IMSA, in the same car.
  3. Get coached Drivers and teams Laguna Seca and Sonoma days at Corkscrew Coaching.
  4. Read the races Fans, media and series staff Every win, told as a story.
  5. Cheater Bronze The community The doctrine, the receipts and the drop.